Welcome to our Story

Since 1976, On The Beach Surf Shop has been a cornerstone of South Padre Island's surf culture. Founded by passionate surfers, our shop has been providing quality gear and embracing the island lifestyle for nearly half a century. As a hub for coastal enthusiasts, we've evolved with the surfing scene while remaining true to our roots. Today, On The Beach Surf Shop stands as a testament to the enduring spirit of coastal living.